Weave makes it happen
We were engaged by ethical, green gas and electricity supplier People's Energy to make their first ever nationwide ad campaign.
The threads: a Community Interest Company with a mission to eradicate fuel poverty, a tight budget, an even tighter deadline, a requirement to distinguish themselves from all the other green energy suppliers, and a desire to become famous. No pressure. Exactly the kind of challenge that World Headquarters, Infinite Content and Think Alt relish.
The weave: we proposed a campaign based around the concept of 'active energy'. A people-powered movement of positive activism communicated in the line "Let's Make It Happen". We worked with our clients at People's Energy to develop TV scripts and find a suitably genuine spokesperson for this genuinely socially-led brand. Following an extensive search we collectively agreed that we'd found our hero. Gareth Thomas. Rugby legend, LGBT+ and HIV rights activist, and passionate advocate for social change. Oh, and absolutely lovely human being.
The campaign comprised a 30" DRTV ad, a full flotilla of display ads, a suite of social videos, bumper ads and posts, a 60" film, a set of stills and a door-drop.
We commissioned an original theme by talented Edinburgh-based composer David Mackay.
Help People's Energy achieve their mission to make fuel bills more affordable for all by signing up here.
"Following a four-way competitive tendering process, we appointed WEAVE as our creative agency. Their model and approach was exactly what we needed. This was a big step for us as it was our first major campaign in ATL media. We could not be happier with the end results. It’s been so refreshing to work with such an experienced and hands-on team every step of the way."